The family company from Tabernas wins another award for the striking packaging used for its prestigious Oro del Desierto organic extra virgin olive oil. The prize was awarded by the International Olive Oil Agency based in Spoleto (Italy) and will be presented on the 24th May 2010 at the Institute of Edible Oils at the CSIC in Seville. In the words of the organisers: Second prize went to the packaging of the Oro del Desierto olive oils produced by Rafael Alonso Aguilera S.L from Tabernas, Almeria. “Whilst the bottle is quite standard for olive oils, a notable cohesion is created between the visible contents of the bottle and the essential messages for the consumer. Its minimalistic look puts an emphasis on the label which has the brand as its main focus. The seal gives the bottle real character and gives the product a defined image, promoting a product with full bodied flavour. The branding is “specific and transparent”, just like the bottle.
|
